Lynne is recognised as an iconic changemaker and visionary who has identified and promoted many major diverse changes and life style trends in contemporary society for more than four decades.
Her high public profile keeps her in demand as a public speaker and commentator and she regularly contributes articles for the UK’s top publications, including The Daily Mail, the Huffington Post and Natural Health Magazine. She maintains a strong presence in social media, on television and in radio, primarily covering subjects about social change, consumer patterns, corporate responsibility and women’s leadership in business and civil society.
As a successful, self-made woman, Lynne left school at sixteen and worked first as a secretary and then at Petticoat, the UK’s first weekly young women’s magazine. By age twenty-one, with her kitchen table as her office, Lynne started her own public relations agency, Lynne Franks PR. It grew to become one the most prestigious and successful PR firms in the UK.
Lynne was the driving force behind London Fashion Week and initiated high profile campaigns for numerous of fashion houses and celebrities. Her PR business also brought her to work with charities and NGO’s. She co-created the world’s largest HIV/Aids fundraiser, Fashion Cares; worked with Bob Geldof to promote Live Aid; chaired the UK’s first women’s radio station, Viva, presenting her own radio show, Frankly Speaking; and created What Women Want, the UK event to draw attention to the changing position of women in society.
After twenty years in public relations and wanting to branch out into new directions, Lynne sold her agency and became an international spokesperson and facilitator on the changes in today’s and tomorrow’s world – both for the individual as well as the society at large.
Lynne moved to California for five years in ‘97 where she started a ‘new marketing’ agency representing many high profile American businesses, and where her autobiography Absolutely Now, published in ’97, became a best-seller.
She admits to being the inspiration of the character Edina Monsoon in the very successful BBC comedy series Absolutely Fabulous, written by her former client Jennifer Saunders, although is confident it is nothing personal and simply a parody of London and the fashion industry of the ‘80s.
Since returning to the UK, Lynne has established SEED as a platform for women’s enterprise and leadership, resulting in workshops, retreats and events being held in grassroots communities, corporate boardrooms and enterprise agencies around the world.
Lynne has also become a voice for the baby boomer generation , writing regular articles as well making her popular TEDx Talk in 2012 “Return of the Wise Woman,”
Lynne has authored four books and has remained at the forefront of the movement for social change in society. She became a founding patron of industry sector leaders Women 1st as well becoming the UK head of 1Billion Rising, a global movement bringing attention to violence against women. She was also responsible for the development of B. Hive, a national network of women’s business hubs, in partnership with the Regus Group.
Her latest project is The Power of Seven, a methodology where women are encouraged and guided how to work together as community leaders to create positive, sustainable change in the world. With this new initiative, Lynne expands her horizons to lay out her vision for an interconnected, sustainable way of living both locally and globally, which she calls ‘Me – We – Us. ‘
Lynne lives in Somerset, England where she has opened TheTreeHouse, a converted 17th century pub, as a wellbeing hub where she and Secret Health Club founder Clive de Carle are presenting workshops, retreats, on-line events and a cutting-edge healthy café and bar.
Lynne has recently initiated a cross-generational women’s mentoring programme called POW in Somerset..
She was awarded an OBE by the Queen in the New Year’s Honour Lists, 2018.