How To Build Community With Facebook Ads

Marketing your business online is one of the most important skills you’ll ever learn.

It’s often the difference between success and failure in the online business world. After all, you can have amazing products, incredible content and exciting lead magnets, but if you don’t have a way to get them seen, it’s game over.

With its amazing targeting capabilities, Facebook Ads is perhaps the very best platform to grow and scale your business’ marketing.

In this Bundle, our go-to guy for Facebook Ads, Matt Duggan will share the process that we use to promote content, build a community and even make sales online.

Not only will you watch as Matt builds a campaign, but you’ll also get a masterclass in the crucial ‘pre-work’ that goes into making a campaign really successful.

If you want to promote your business effectively online, then this is where to start…

Introduction

Business Manager Setup

Facebook Pixel Setup

Audience Insights

Page Insights

Custom Conversions

Custom Audiences from Customer Files

Custom Audiences from Website Traffic

List of Audiences to Create

All Website Visitors – Past 180 Days
All Website Visitors – Past 30 Days
All Leads – Past 180 Days
All Leads – Past 30 Days
All Purchases – Past 180 Days
All Purchases – Past 30 Days

Custom Audiences from Engagement

List Of Engagement Audiences To Create

All Page Engagers – Past 30 Days
All Page Engagers – Past 365 Days
All Instagram Engagers – Past 30 Days
All Instagram Engagers – Past 365 Days
All Video Viewers – Past 30 Days
All Video Viewers – Past 365 Days
All People Interested or Attending Your Event(s) – Past 365 Days

Lookalike Audiences

Anatomy of a Content Ad

Anatomy of a Lead Gen Ad

Anatomy of a Sales Ad

Offer Hacks - Amazon

Offer Hacks - BuzzSumo

Offer Hacks - Facebook Info and Ads

Offer Hacks - AdEspresso Library and SwipeWorthy

Campaign Setup - Campaign Level

Campaign Setup - Ad Set Level

Campaign Setup - Ad Level

Insta Story Ad Setup

Reporting

Finale

Customer Avatar Questionnaire

Customer Avatar Questionnaire

With this comprehensive template, you’ll know exactly what you need to find out.

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Offer and Copywriting Research

Offer and Copywriting Research

A quick and easy worksheet to research your offer.

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Anatomy of a Successful Sales Campaign

Anatomy of a Successful Sales Campaign

A breakdown of the criteria required for a successful FB ad and sales page.

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Anatomy of a Community-Building Campaign

Anatomy of a Community-Building Campaign

A breakdown of the criteria required for a successful Community-Building campaign.

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Facebook Lead Generation

Facebook Lead Generation

An Ads Brief Sheet for you to work through.

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